Social media marketing involves many moving pieces, but staying up to date on trends can help you attract and engage customers. Ready to Leverage Social Media Marketing Trends for Your Brand? Managing this can be complex, so if you plan to experiment with social commerce, get support from a social media marketing agency. If they can purchase within the same experience, it’s more convenient, and consumers love convenience. Social media users already use these platforms to find and research new products. Facebook Shops is one of the most prominent. It’s becoming easier and more seamless for customers to buy in this channel. Social Commerce Remains DominantĪnother social media marketing trend that’s not cooling is social commerce. Utility matters as well, including using AR to allow customers to see items in their homes. When creating AR opportunities, you should keep fun in mind. It’s creative and something most consumers will want to view and consume. Many brands are using AR filters on social media to engage with customers. AR doesn’t require additional hardware like virtual reality, so it’s more accessible. Consumers needed new ways to experience products since they couldn’t do so in person. Augmented Reality Creates New Opportunitiesĭigital acceleration received a boost in 2020. Stories are a great content format to test out new approaches to connecting via social media. A study revealed that Instagram stories have a 5.65% higher tap-forward than just regular videos.Īre stories right for you? They work well for product promotion and events. However, you can create collections of stories on Instagram.īecause they have this temporal allure, users may choose to engage with them more than other posts. Multiple social media profiles allow you to create stories, which are usually temporary. For example, local builders could live stream a conversation about materials and how they function. Consider what will resonate with your audience and what topic is best for this format. Live streaming doesn’t require you to be a Hollywood director. Brands created how-to content or had a live Q&A to compensate for the lack of in-person interaction.Ĭonsumers are enjoying it, with 40% wanting to see more of it. The amount of live stream content rose last year, in part due to the pandemic. Live streaming is a popular content format on many different social media sites. Here’s what we know about social media marketing trends for 2022. There are so many platforms, and they evolve rapidly with new features. To reap these benefits, you have to keep up, and that’s challenging. Third, it acts as a content distribution channel so that your blogs, videos, and other content find a greater audience. Second, it enables you to connect with users that may not find you otherwise. First, you can cultivate a community and grow your following. Having an active profile on social media sites can deliver many benefits. But not participating on social media could impact your brand reach, credibility, and more. You may think that social media marketing doesn’t deliver returns, or you don’t have the time to devote to it. Why Should You Care About Social Media Marketing? So, what social media marketing trends are important for small businesses right now? Let’s find out. Because it has so many roles to play, it’s constantly changing. Social media profiles allow you to share content, drive traffic to your website, sell goods and services, and engage customers. It continues to be a significant element in digital marketing. Social media marketing is critical to small businesses.
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