![]() ![]() In contrast to a customer persona, an ICP is created after your product already has customers. Here’s an example of a customer persona for a video conferencing app.Īn ideal customer profile (ICP) is a detailed description of a customer with characteristics that make them the perfect fit for your product. You can and should adjust your customer persona later when you have real customers. It’s created before the launch of your product based on research into your target audience and has traits, interests, and problems typical among your target audience. Although a customer persona and ICP are similar, these are different documents.Ī customer persona describes a prototypical customer that embodies a particular segment of your target audience. You can do in-depth research to create several customer personas and an ideal customer profile (ICP) to facilitate targeting. Where should you start? Define your target audienceĭefine the audience to which you’ll offer your video conferencing app. #1 Determine your business visionįirst of all, you need to establish a clear vision of your product to ensure it brings real value to users. Steps to take before building a video conferencing appīefore you develop your application, there are several things you and your team need to do. How we helped a healthcare marketplace enable high-quality video conversations and extend functionality. The RubyGarage team has rich experience building high-performing conferencing software. ![]() One of the unique features of BlueJeans is Smart Meetings that allow attendees to leave meeting notes and takeaways straight in the app: ![]() BlueJeansīlueJeans is a cloud-based video conferencing service developed by Verizon that facilitates effective remote meetings, webinars, and healthcare consultations. Compared to 2019, in 2020, there were almost two times more active GoTo Suite users in the healthcare sector, more than twice as many in education, three times more in the biotech industry, and over five times more in government. They found considerable growth in the number of active users in different industries. LogMeIn thoroughly analyzed the impact of COVID-19 on GoTo Suite users. Mark Strassman, Senior Vice President and General Manager for Unified Communications and Collaboration at LogMeIn As the Coronavirus pandemic pushes organizations to enact procedures to keep staff and patients safe, we’re here to help with the launch of our new GoToMeeting for Healthcare product. GoToMeeting is part of the GoTo suite that also includes GoToWebinar, GoToTraining, and other software products for remote communication.ĭuring the COVID-19 pandemic, LogMeIn launched a new version of GoToMeeting software that follows HIPAA requirements and suits healthcare organizations’ needs to support the shift from face-to-face to remote medical appointments.ĭuring the COVID-19 pandemic, we know that it’s more important than ever to have access to healthcare workers so patients can get the medical attention they need in the safest way possible. GoToMeeting is online video conferencing software created by LogMeIn specifically for team meetings. According to Forbes, this is about 300 percent more daily active users than Google Meet had in January 2020. In April 2020, Google CEO Sundar Pichai claimed that the service had passed 100 million daily active users. The COVID-19 pandemic has influenced the number of Google Meet users as well. Monthly subscription plans raise these limits. However, in April 2020, Google decided to implement a free plan with a limit of up to 100 users and a duration of up to 60 minutes. Until April 2020, Google Meet was available only within G Suite. Meet is real-time meeting software launched by Google in 2017. To get rid of this limitation, users can pay for a monthly premium subscription. Zoom offers a free version of its service with a 40-minute meeting duration. In April 2020, Zoom reached an average of 300 million daily meeting participants, which is 30 times the 10 million daily participants in December 2019. In 2020, Zoom experienced a huge boost in popularity and the number of users because of the pandemic. Zoom is a video communications technology company founded by Eric Yuan in 2011. Let’s review the video conferencing apps most commonly used for remote work, meetings, and consultations. Video conferencing tools have become extremely popular during quarantine, as they allow businesses to work effectively no matter where their employees are. If you’re wondering how to build a video conferencing app and take advantage of the new normal in communication, go on reading this article. A recent study predicts that by 2025, 70% of the workforce will work remotely at least five days a month. During the COVID-19 pandemic, video conferencing apps are in demand due to the need for efficient collaboration with remote work. ![]()
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